Come sfruttare il fallimento per migliorare il proprio design — Molto spesso fra articoli e post riguardo design e startup ho trovato, in più varianti, la frase “Fail fast” che si riferisce a una strategia che mira a testare un’idea il più presto possibile, per capire se è efficace e se può passare alla prossima iterazione o se invece si…

Bringing new students to our master OBJECTIVE “How can we attract future Master Students for the course in Human Computer Interaction?” This was the question that our professor posed to us, with the task of creating and presenting a mid-fidelity prototype which would answer to this question. After defining the requirements…

Drive active, drive safe! OBJECTIVE Our application, Drive Buddy, is aimed at ensuring the safety of drivers by engaging them in funny cognitive tasks in order to keep them awake and alert behind the wheel. Our ideal customers are truck companies, other workers who need to drive long hours, as well…

Connecting visitors with artworks OBJECTIVE Inspired by my own experiences as museum visitor, for my personal project at Topp I decided to create an application that could be useful for museum visitors, especially those who are feeling lost when in front of an artwork. APPROACH After defining the problem area and exploring…

Mobility app concept for the city of Gent, Belgium OBJECTIVE For the University course Prototyping Interactive Systems, our professor asked us to chose a design brief from a provided list, create two prototypes using Axure RP — one in Material Design, the other in a system of our own choice —…

Riflessioni sull’approccio scandinavo al lavoro nel design — Da poco ho iniziato il mio tirocinio come User Experience Designer presso la design agency Topp a Malmö, cittadina del sud della Svezia a due passi dalla Danimarca. Spinta a venire qui dalla fama del design scandinavo, ho deciso innanzitutto di osservare come in Svezia ci si approccia a questa…

While in the process of interviewing with a company for a student intern position, I was asked to complete a challenge within 24 hours and present it to my interviewers. Here are some tips and observations I think you will find useful if you find yourself in a similar situation. 1. You have a lot of time on your hands

Two months ago at Startup Lab we started developing an idea for a new product, Drive Buddy, which is aimed at preventing sleepiness behind the wheel. When we first started defining its features, we were enthusiastic about how the project was unfolding and about the positive feedback we were receiving…